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| Topic: |
Business
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| Number of pages / Number of words: |
16 / 4210 |
Essay's paper body
“Benchmarking is a process of comparing an organization’s or company’s performance to that of other organizations or companies using objective and subjective criteria†(Camp, 1995) — looking beyond a specific industry and focusing on best practices (Maul, 2006).
What is affecting Global Communications’ performance? What performance or best practice should Global Communications benchmark? The competition has left Global Communications behind...
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In order for them to catch up they need to hire a technically sophisticated sales force, establish new partnerships or alliances with other companies, and offer new products and services to their current customers with a goal of acquiring new customers. All this can be accomplished by cutting costs; this is the performance or practice that Global must benchmark...
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