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However, fewer than half of these companies had actually
implemented measures to meet this challenge.1 The asymmetry between the importance of this issue
and the relative lack of corporate commitment may be explained in part by the widely-shared
perception that environmental action entails costs that impact productivity...
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This perception, as well
as the complexity of and uncertainties about climate change, tend to engender resistance to the rising
pressure to reduce GHG. Nevertheless, this resistance cannot be considered a generalised phenomenon.
Examples of organisations actively supporting the Kyoto Protocol and having
significantly committed themselves to reducing their GHG, such as ST Microelectronics, BP, Shell
and DuPont, show that organisational responses to climate change are not necessarily passive or
negative...
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