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market

- Well established channels of distribution

- Manufacturing efficiency

- Market oriented

- Lack of top management expertise and accountability for poor acquiring unprofitable companies

- To develop lifelong customers by targeting teen shavers at a young age

- Focusing on technologically driven consumer products

- Social and cultural barriers

- More emphasize on private (dealer) brands rather than on manufacture (nation) brands

CUSTOMER ANALYSIS

Who are Gillette?¦s Current and Potential Customers?

?» Current customers of Gillette are men and women mostly located in developed countries such as United States, Canada, England, and Germany just to name a few...

Increase capital expenditures in portable power sector by 10% within two years.

2. Increase market share of grooming products by 3% from 63% to 68% within two years.

3. Develop customer satisfaction and customer loyalty with teen consumers within four years.

ALTERNATIVES ANALYSIS

Alternative1

To focus on three key segments grooming products, portable power, & oral care Alternative 2

Geographic expansion into emerging economies such as China, India, and Russia Alternative 3

To develop lifelong customers by targeting teen shavers at a young age Alternative 4

To try rebuilding a none profitable product line such as Braun

PROS

- Shaving population will increase in Asia, Eastern Europe, & Latin America

- Booming popularity of portable electronic products that will need batteries

- Using economic of scale on and market penetration PROS

- Consumers willingness to try and accept Gillette products

- Consumers constantly looking for better & innovate products

- There is a need for alkaline batteries in countries Russia and Romania PROS

- Teen consumers have a lot of money to spend on themselves

- Teen consumers will become loyal customers if they perceive Gillette as being valuable to them

- The would use word of mouth to influence their reference groups PROS

- Can chip away at competitor?¦s market share

- Can regenerate interest that was once lost

- Can increase Gillette?¦s portfolio and brand equity

CONS

- Missing the chance of expanding into other product line

- Intense competition from rivals

- Unable to capitalize on niche markets

CONS

- There is not enough per capita in developing countries

- The fluctuation of the currency exchange rate

- Hard to change cultural and social values and beliefs CONS

- Narrow focus on target market

- They could become disloyal if Gillette?¦s products do not satisfy their needs...

General points of the essay

Case Review - Get Inside The Lives Of Your Customers Brands Are Continually Changing, But In Certain Cases They Need To Shift Radically To Gain Back Their Customers Consumer Perceptions Of Store Brands Versus National Brands Customer Acquisition And Keeping Customers In Today’S Volatile Market employees are more important than customers MARKET POTENTIAL OF POWER TRANSMISSION & DISTRIBUTION PRODUCTS Why Give The Customers What They Want? Winning Customers & Market Annoying Fuel Customers Freud, Darwin, Marx: How are they located in current cultural artifacts? Classification of Restaurant Customers Intelligence Customers Market Research - Satisfaction with cars (Indian Customers) Sony CUstomers USA Explain How Technological Advances Have Helped Organisations Create Products/Services Best Suited To Customers Needs And How They Were Able To Communicate Effectively With Their Target Audience.

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