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Insurance providers include firms such as Blue Cross/Blue Shield or Medigap insurers, and government programs such as Medicare, Medicaid. Health insurance providers and government programs establish a set price for payment for drugs. This limits the ability of firms like GSK to create programs to provide lower priced drugs for the poorest individuals...

Secondary stakeholders represent people or groups in society that directly or indirectly are impacted by the firm's primary activities and decisions. Secondary stakeholders include:

1. Federal, state and local governments;

2. Foreign governments;

3. Social activists groups;

4. Media; and,

5. General public...

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