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Business
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| Number of pages / Number of words: |
2 / 553 |
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This means that the features of a product will often become outdated although being available within the market for only a short period of time. When businesses intend this to occur, it is referred to as ‘planned obsolescence’. Electrical equipment, cars, computers, computers and mobile phones are examples of an area where planned obsolescence is commonly used...
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When the advertised products quickly run out, the customers are directed to higher priced items.
Below the Line Promotions – ‘out of the ordinary’ promotions
CASE STUDIES
Billabong
Coca Cola
Windsor Smith Shoes
VEA
BIBLIOGRAPHY -
info gathered from Excel HSC Business Studies & class textbook
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