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Each of the headings describes the factors in detail.
In conclusion, it is clear that when advertising or reviewing for the male audience you need more information regarding its technical and mechanical work than its looks. As the reason being to this is that the men are more serious and want the facts than its opinions...
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Whilst on the other hand for the women you need to include more information about the looks and the simplicity of the car than the mechanical factor of the car. Both the Evecar review and the Whatcar review are informal.
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