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Topic: Business
Number of pages / Number of words: 7 / 1825
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Women today influence purchase decisions of products not only made for them exclusively like cosmetics and jewelry but also products like automobiles and mobiles. Let us now see some categories where gender preferences are very different and learn how should a marketer than react accordingly.

Gender and Internet

Online purchasing is becoming very popular among the customers and a very important channel of distribution for the marketers...


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Generally, we associate technology with men but today even women are becoming increasingly techno savvy. They prefer a plasma TV over designer set and a high featured mobile over designer shoes. Women go online to save time and simplifying their lives whereas men are more into news, stocks and other entertainment sites...


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air products Do Women And People Of Color Face Unique Challenges In Acquiring Power And Influence In Organizations Today? Gender importance in Marketing Importance of Responsive Replenishment in Consumer Products and Retail Industries Marketing - celebrities in promoting products Marketing Mix of Shading Technology Products: Marketing of inherently dangerous products New Products nd Apple Approach Marketing of Their Products Products Tesco products The marketing strategy about the products of company What are products Good Products, Bad Products Telecomm Products Marketing Plan

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