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Topic: Social Issues
Number of pages / Number of words: 32 / 8708
Essay's paper body

However, in traditionally male magazines such as Esquire and Field & Stream, the proportion of advertisements depicting men in "manly" activities did not decrease as much as it did in traditionally female and general interest magazines (Skelly & Luridstrom, 1981; see also England & Gardner, 1983). In fact, Jacobson and Mazur (1995) posit that current advertising promotes a "masculine ideal" that encourages men to "exude an aura of physical strength, power, dominance, and detachment" and to "repress, and loath, their 'feminine' traits (such as vulnerability and compassion)" (p...


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In fact, Jacobson and Mazur (1995) posit that current advertising promotes a "masculine ideal" that encourages men to "exude an aura of physical strength, power, dominance, and detachment" and to "repress, and loath, their 'feminine' traits (such as vulnerability and compassion)" (p. 80). Thus, although there may be some trends toward less stereotypic images of masculinity in advertising in some print genres, the traditional, agentic man is still a ubiquitous positive cultural representation...


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Attributes Traditionally Associated With Masculinity And Femininity And Their Contrasts In Medea And Pygmalion Magazines - Advantages And Limitations In Marketing Traditionally Replenishment Advantages And Limitations Of Magazines Blacks not on the covers of magazines Gender Stereotypes in Magazines Involvement And Self Concept In Magazines Development Of Newspaper Magazines And Books Magazines Women, Magazines, Depress Magazines/television and the identity crisis Magazines Target Preteen Girls Undertake An Ideological Analysis For Two Different Magazines Women's Magazines Women, Magazines, and the Creation of Reality

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