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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 766 |
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This new "customer intimacy" strategy is set forth as a goal in making Intersect more competitive in the industry as well as a financial success. He has put Janet Angelo new executive VP of marketing and sales in charge to improve customer loyalty and increase sales in just 12 short months.
First issue to be addressed is that Intersect must move from a traditional selling model to a "customer intimacy" model, which will require major organizational restructuring...
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The main focus of this first issue is to gather all leaders in management down to the employees to build an alliance to align the vision of Intersect. Once the goals and vision are in alignment then the company can proceed with the opportunity for transformational change. Currently at Intersect the leaders are not communicating effectively to the shareholders, thus creating disbelief in the leadership causing high turnovers, loss in sales, and customer dissatisfaction...
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