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Frito Lay case study Speech

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Essay's paper info

Topic:	Business
Number of pages / Number of words:	14 / 3787

Essay's paper body

Frito-Lay and Pepsi Join

In February 1965, the merger of the two companies was planned by the Board of Directors for Frito-lay, Inc. and Pepsi-Cola .On June 8, 1965, the merger of Frito-Lay and Pepsi-Cola Company was granted by shareholders of both companies, and a new company called PepsiCo, Inc. was formed...

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was formed.

5. Frito-Lay Today

â€œToday, Frito-Lay has more than fifteen $100 million brands: LAY'SÂ®, FRITOSÂ®, CHEE.TOSÂ®, BAKEN-ETSÂ®, RUFFLESÂ® DORITOSÂ®, FUNYUNSÂ®, TOSTITOSÂ®, BAKED LAY'SÂ®, WOW!Â®, SUNCHIPSÂ®, MUNCHIESÂ®, OBERTOÂ®, ROLD GOLDÂ®, GRANDMA'SÂ® Cookies and Quaker Chewy BarsÂ®, QuakesÂ® and Fruit & Oatmeal BarsÂ®...

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General points of the essay

Frito-Lay, Inc.: Subchips Multigrains Frito Lay case study Frito Lay Frito Lays Chip Dip verse Vegetable Dip Frito Lays Dips Case Frito Lays Dips Strategic Marketing Frito Lays Frito lay dips Frito lays Dips Frito-Lay Frito-Lays Dips frito lay inc frito-Lay dips Case 1: Frito?Lay Dips Frito

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