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Topic: Miscellaneous
Number of pages / Number of words: 2 / 317
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We are currently faced with the dilemma of how to market or Frito-lay's line of dips. Should we categorize our dips only in the 'chip and dip' category or should we actively pursue the 'vegetable dip' category as well? With the significant raise in sales growth from 1981- 1985 with an increase of $57 million dollars, it is obvious that the Frito-Lay's Dips are a highly profitable product line...


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We are currently faced with the dilemma of how to market or Frito-lay's line of dips. Should we categorize our dips only in the 'chip and dip' category or should we actively pursue the 'vegetable dip' category as well? With the significant raise in sales growth from 1981- 1985 with an increase of $57 million dollars, it is obvious that the Frito-Lay's Dips are a highly profitable product line...


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General points of the essay

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