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Topic: Business
Number of pages / Number of words: 3 / 613
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An ideal machine to groups surveyed was quiet, energy efficient water saving and gentle on clothing while still getting it clean.

Considering fit of possible positions with customer needs

The direct market segment for the front-loading washer was families in the East North Central part of the United States...


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Most importantly, the target market for the product was families, making up 79.2% of the market share. The regions of the country differed within a few percent. The most important attributes for the washer machine are that the product conserves energy, saves water and cleans clothes without damaging or stretching...


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