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Topic: Business
Number of pages / Number of words: 11 / 3051
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Starbucks development strategy adapts to different markets addressing local need and requirements. Starbucks use three business strategies: joint ventures, licenses, and company-owned operations. Many believe that Starbucks is not a franchise company. In fact, Starbucks has made an official announcement state that Starbucks does not franchise operations and has no plan to franchise in the foreseeable future...


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Most people will assume that the Starbucks Corporation actually owns every Starbucks Coffee outlets around the whole world. In North America, majority of the Starbucks outlets are company-operated. As an exception, Starbucks may enter into licensing arrangements with companies who provide access to real estate which would otherwise be unavailable such as airport locations, national grocery chains, major food services corporations, college and university campuses and hospitals...


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