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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 464 |
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Another "frame" used to persuade Milhouse's decision is "Positive Altercasting". Positive altercasting offers a limited view of the entire picture, causing the decision-maker to only see the situation from one angle. The salesman used the importance of quality to induce the final decision. By asking, "Isn't the future of your company worth more than the cost of a can of soda a day?" he minimized the cost in comparison to emphasizing the benefit of the product...
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Another "frame" used to persuade Milhouse's decision is "Positive Altercasting". Positive altercasting offers a limited view of the entire picture, causing the decision-maker to only see the situation from one angle. The salesman used the importance of quality to induce the final decision. By asking, "Isn't the future of your company worth more than the cost of a can of soda a day?" he minimized the cost in comparison to emphasizing the benefit of the product...
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