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Referring to the Model T, Henry Ford is reported to have said that "Any customer can have a car painted any color that he wants so long as it is black." This was because black paint was quickest to dry; earlier models had been available in a variety of colors.
On January 1, 1919, Edsel Ford succeeded his father as president of the company, although Henry Ford still kept a hand in management...
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The Ford company lost market share during the 1920s due to the rise of consumer credit. The company's goal was to produce an inexpensive automobile that any worker could afford. To keep prices low, Ford (at the behest of its owner, Henry Ford) offered few features. General Motors and other competitors began offering automobiles in more colors, with more features and luxuries...
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