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Commercials are streamed via Microsoft Corp.'s Windows Media Player software." (AdAge.com, Riedman) While a normal focus group usually can poll a few participants at a great cost to the marketer, "DiscoverWhy, on the other hand, can poll 1,000 or more people through the Internet and reach them when it's convenient for them...
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"Respondants are more honest in their responses since there is no one looking over their shoulder, no one who is over-bearing in the group to lead or overpower their opinions, and no one watching from behind a 2-way mirror." (AdCritic.com) The site offers Internet users digital versions of commercials seen on TV, and asks users to rate the commercials in return...
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