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Miscellaneous
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| Number of pages / Number of words: |
12 / 3098 |
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Till date, India's per capita consumption of most FMCG products is much below world averages. This is the latent potential that most FMCG companies are looking at. Even in the much-penetrated categories like soaps/detergents companies are focusing on getting the consumer up the value chain. Going forward, much of the battle will be fought on sophisticated distribution strengths...
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Even in the much-penetrated categories like soaps/detergents companies are focusing on getting the consumer up the value chain. Going forward, much of the battle will be fought on sophisticated distribution strengths.
Structural Analysis Of FMCG Industry
Typically, a consumer buys these goods at least once a month...
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