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Topic: Business
Number of pages / Number of words: 3 / 598
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Centralizing key functions (such as marketing, HR, and IT) could provide a smooth transition and could increase brand awareness and communication across the countries.

3. Do your decisions about marketing strategy affect your decisions about HR harmonization plans or about information system decisions?

Yes, my decision about the marketing strategy affects my decisions about HR harmonization plans and about the information system decisions...


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Since it has been determined that a centralized marketing strategy would work best for the entire region

A-SYSTEM seemed to be the most plausible and reliable solution. It would provide a higher level of customer satisfaction and it could handle the large amount of information and data processing that would be required by a centralized strategy...


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