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Essay's paper info
Topic: Music and Movies
Number of pages / Number of words: 4 / 966
Essay's paper body

Make mountains out of molhills, analyze the little bits of the ads, details that make it important and unusual

Polysemy/polysemic

  • Look at layers of meaning
  • Different things to different people have different meanings
  • Thinking something different about an ad
  • Depends on positionality and your experiences, which is unfixed and changes throughout your life

Patterns, sedimentation into norms, branding, cultural configurations

  • When something is part of a pattern it may be more noticeable
  • Some patterns are used to represent brands, apattern starts to solitify
  • Sometimes start to sedimient into norms
  • Little things that connect musicvideos and start to make it the norm in culture eg...

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A lot of sex in music videos leads to girls dressing differently

  • Pushing the envelope to teh point where it seems normal

Love/hate relationship to pop culture

  • We are implicated in it
  • There is a position created for the resistance audience, room for criticism

Implication, criticism/cynicism

  • Even if you don’t buy the msg its okay, youll buy something else

Resistance modeled

  • Model for people how to resist a brand
  • Enables people to continue watching something since they are reassured that the media ‘understands’ them and their resistance to the culture
  • Aka smart people also watch music videos which is demonstrated thro certain shows and advertisements ont eh channel

Televisual intelligence

Steven Johnson Everything Bad Is Good For You

Pop culture makes us smarter

  • Even the trashiest pop cult makes us smarter
  • Ask us to think differently about everyday life
  • Eg...

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General points of the essay

3 Things That Make Me Who I Am HOW TO TREAT OTHER PEOPLE AND MAKE THEM FRIENDS Make Lemonade - Notes “Leadership Is The Way To Make Things Happen Through Human Beings Who Believe In Change”. Trying to Make Life More Simple Mistakes People Make With Ster Mistakes People Make With Steroids Did the Matrix make people kill? How People Make Their Own Environment: A Theory of Genotype-Environmental Effects How to make people learn MESSAGE Life's What You Make It To Make an End Is to Make a Beginning 1.) Discuss the way Gould uses his own experiences to make his points. sum things that make u go hmmmmmmmmm How Computers Make Life Easier

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