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AS shown with Magazine and Newspaper the media plays a huge part in the marketing of the film, one of the biggest influences being television, this acts as a huge aid as adverts can be highly influential. Plublicisors can also effectively aim a film at a certain audience, eg if Titanic were to be marketed they would firstly establish their main market, which would be woman aged 15-30, then they would find a programme which had a similar audience profile eg What Not to Wear and show it in the commercials...
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This would gain massive following for the Titanic and ultimately higher revenue to pay back the $200 million costs.
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