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| Topic: |
Biographies
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| Number of pages / Number of words: |
16 / 4437 |
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In my opinion this is one of the best things that can happen for a brand. Since the brand becomes the product, the demand for the brand increases.
One of the reasons for Red Bull’s success, besides being the first to this niche market, is how good they are at buzz marketing. Red Bull sponsors events such as windsurfing, snowboarding, cliff-diving, break dancing, art shows, music concerts, video games and several other sporting/social events...
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Red Bull sponsors events such as windsurfing, snowboarding, cliff-diving, break dancing, art shows, music concerts, video games and several other sporting/social events. Red Bull also hosts the Red Bull Flugtag which can be best understood by watching this video:
So what can we learn from Red Bull? Of course, most of us can’t afford to sponsor extreme sporting events, art shows or the like but we can do things differently than the rest of our competition...
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