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Topic: Business
Number of pages / Number of words: 6 / 1445
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When advertising a product or brand it is vital to understand the cultural values of the intended audience since cultural factors have a significant impact on customer behavior.

In 1991, when Benetton started its AIDS campaign, the world knew very little about this deadly disease. While in some developed countries, people where starting to understand the causes of the disease and how everyone was a possible victim, other third world countries visualized the concept of a gay men and drug-addicts problem...


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While in some developed countries, people where starting to understand the causes of the disease and how everyone was a possible victim, other third world countries visualized the concept of a gay men and drug-addicts problem.

Benetton's first AIDS related campaign showed a photo of a man named David Kirby who at the time was dying of AIDS (See appendix I)...


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Consumer behavior Cultural Influences of Consumer Behavior Cultural Influences on Organizations: The Differences Customer Behavior Examining The Impact Of Product Attributes On Perception Towards Brand Product External influences in consumer behavior How do psychological factors and extended product (self) affect the consumer behaviour in buying brassiere? Impact Of Internal And External Factors On The Functions Of Management Cultural Values Helping to Understand Organizational Behavior Communication- Cultural Influences Cultural Influences On Eating Out Habits In The Uk Cultural Values & Diversity influences of advertising to consumer attitude towards buying a product Situational Influences On Purchasing Behavior

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