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Topic: Business
Number of pages / Number of words: 11 / 2853
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Indigo had no way of being capable of transferring account history and information about leads to the new sales representatives quickly.

5. Poorly maintained forecasts. Sales representatives maintained their forecasts on spreadsheets and hand-written notes. These forecasts were then collected by the manager either by phone or email, then compiled into a consolidated list and communicated to higher levels of management...


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These forecasts were then collected by the manager either by phone or email, then compiled into a consolidated list and communicated to higher levels of management. As a result of this, keeping track of sales and leads and accurately forecasting sales was extremely difficult.

It is these business challenges that lead top management in Indigo to conclude that they needed an automated tool to increase sale force effectiveness and productivity, streamline marketing and sales process and improve the tracking of new leads...


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