Buy custom evaluate marketing opportunities for new zealand tourism
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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3196 |
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These comprise the heart of the business and are the easiest to manage from a strategic marketing perspective.
1. Marketing Opportunities for Wilson's Abel Tasman National Park Experiences (ATE)
1.1. New Zealand Tourist Market Analysis
? In the year ended March 2005, NZ tourist market was NZ$6.14 billion, down 2...
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Tour Groups are increasing but are still lower than pre-SARS period. Just over half visitors were Fully Independent Travellers and around a third were Semi Independent Travellers, consistent with the year ended March 2004.
? Accommodation usage shows an interesting and consistent pattern. 47% of International visitors had stayed in a Hotel, more than any other type of accommodation, while 39% had stayed in a private home of friends or relatives...
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General points of the essay
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