Buy custom Ethics and Social Responsbility in Advertising
Essay's paper info
Topic: |
Miscellaneous
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Number of pages / Number of words: |
11 / 2871 |
Essay's paper body
(Stern B, Journal of Advertising, June 1994)
Stern goes into further explain that this âreal lifeâ imitation, either gained from researching small target groups and getting feedback from key members in advertising (directors etc.) to reflect that of the audience persona. This is activated in a variety of forms; drama, narration, autobiography and/or even through that catchy tune (musical)...
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This is activated in a variety of forms; drama, narration, autobiography and/or even through that catchy tune (musical).
Stern continues that one of the most important decisions made in a message is the kind of persona to use for messages to articulate whatever persona type is deemed most effective to influence the audience...
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General points of the essay
Howard Stern
Advertising Ethics
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What effect does advertising have on us, what techniques do advertisers use, how does it affect our everyday life and our buying habits?
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