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Topic: Business
Number of pages / Number of words: 10 / 2772
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One classic example is none other than the spectacular collapse of Enron because of mismanagement of funds in 2001. If public relations practitioners hold steadfast to their ethical principles, cases such as Enron could have been avoided.

But how is ethics defined in the first place? How can we differentiate between the right and wrong? Well, according to the Josephson Institute of Ethics, ethics can be defined as "standards of conduct that indicate how one should behave based on moral duties and virtues" (Holt, 2002, 1)...


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This basically means that we rely on our own individual judgments on what we think is morally right and what is morally wrong. Over the centuries, there have been various thinkers and philosophers creating various ethical principles and thoughts that dictate how we should act but it still depends on the individual to make that ethical decision...


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