Buy custom Ethical Issues in Real Estate Promotion
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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 652 |
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In fact the average selling price for the homes sold that day was in the low $400s not $300s. Escala's sales and loan personnel tried every attempt to increase my home-loan to at least $400,000. Unfortunately for me the attempt was unsuccessful but they were able to increase the home loan to other prospective buyers and get them in a new Escala home for $100,000 more than originally advertised...
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Although an insincere method of advertising, Escala's ?bait and switching advertising' was successful for the developer since it managed to significantly increase customer traffic in the sales office and gave a perception of a highly desired community to live in. This allowed Escala to increase their home prices since the homes were high in demand and there was an overwhelming amount of people capable and eager to purchase the homes...
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