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Topic: Business
Number of pages / Number of words: 4 / 997
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Consideration has to be given to the ever present STEEP factors: sociological, technological, environmental, economical, and political. In foreign markets these factors could become a serious issue if not observed. The U.S. marketing division has to work with all these factors as well. For example, over the past few years Toys R Us has been scrutinized over fair business practices...


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For example, over the past few years Toys R Us has been scrutinized over fair business practices. The company was found guilty for pressuring different manufactures in giving the company exclusives. If the organizations failed to work with Toys R Us, the company threatened to pull particular toy lines from the shelves...


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