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Topic: Technology
Number of pages / Number of words: 3 / 739
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In terms of sales last quarter Genentech is the second biggest biotechnology company after Amgen. The company faces competitor threat in two areas – one development of new product and two marketing endeavors.

Innovation is the key in industry and if a competitor comes up with a path breaking product that can alter the rules of the game then it will take couple of quarter for the company to loose one of its prominent drugs...


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The company faces competitor threat in two areas – one development of new product and two marketing endeavors.

Innovation is the key in industry and if a competitor comes up with a path breaking product that can alter the rules of the game then it will take couple of quarter for the company to loose one of its prominent drugs...


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