Buy custom EMI CD Pricing in the music interview
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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1818 |
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The problem that EMI is faced with is not that Universal CD price slashing will decrease its market share. The main problem is that EMI does not have enough US market share to begin with. Even if EMI decreases the sales price for their CD's to compete with Universal Records, this won't necessarily increase their market share of hit recording artist...
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As someone who grew up during the development of file sharing, the majority of the suggestions given in this analysis are based off observations and reactions, or lack thereof of the Universal announcement. Universal's 2003 announcement was met with criticism and indifference from the group of consumers who were once the largest buyers of music, young people and they made there indifference know throughout the internet community...
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