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Topic: Business
Number of pages / Number of words: 9 / 2298
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Luo und Tung 2007: 481).

Basierend auf das Eigentumsverhaltnis und den Grad der internationalen Diversifizierung werden die EM MNE in folgende vier Kategorien eingeteilt:

INTERNATIONAL DIVERSIFICATON

BROAD

NARROW

Non-state-owned

State-owned

BUSINESS OWNERSHIP

Abbildung 1: Kategorien von EM MNEs

Quelle: Luo und Tung 2007: 483

Da eine detaillierte Erlauterung der unterschiedlichen Kategorien den Rahmen dieser Arbeit sprengen wurde, wird nur kurz auf die Charakteristika dieser eingegangen...


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Dabei werden von der Regierung vorgeschriebene Initiativen verfolgt.

Malaysias Petronas

Chinas Sinopec

Abbildung 2: Charakteristika der unterschiedlichen EM MNE Kategorien

Quelle: eigene Darstellung an Anlehnung Lou und Tong (2007: 483-484)

3.EM MNEs aus China

Seit wenigen Jahren propagiert die chinesische Zentralregierung erstmals mittels der „Spread your Wings“-Politik (???) eine aktive Internationalisierungspolitik...


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