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Topic: Business
Number of pages / Number of words: 14 / 3913
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Brands serve an essential function for consumers by reducing the number of decisions they feel they need to make. A brand such as Nike communicates a set of qualities to the marketplace and once the consumer is persuaded that a brand image is rooted in reality a decision is made that does not need to be revisited...


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A brand such as Nike communicates a set of qualities to the marketplace and once the consumer is persuaded that a brand image is rooted in reality a decision is made that does not need to be revisited.

This symbiotic relationship between the company and its customers creates a huge competitive advantage for the brand leader...


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General points of the essay

How to Make Decisions Like Our Founding Father The most effective decisions in my life Decision Making Process: Improving Our Ability to Make Decisions Effective Communication is an Essential Element of Effective Teamwork Effective Organisations - Nike Ethical Decisions ? How do we make the right ones? How Organizational Behavior will make me an effective manager. Is Creative Capitalism An Effective Way To Make The World Better? MotivationHow should organizations make decisions? NIke Tactics and marketing function audit Nike: Surrounding Consumers by 7 Advertisement Platforms Outsourcing and make-or-buy decisions To What Extent Does Shakespeare Make U Feel Sympathy For Romeo And Juliet In Act 1 And Act 2 Sex And Aggression: Whip Me, Beat Me, Make Me Feel Like An Idiot! Impact of Online Identity Theft on consumers & organisations

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