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Topic: Miscellaneous
Number of pages / Number of words: 3 / 614
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Ecampus.com chose their target market to be male and female college students who are in the lower brackets of income. On a psychographical basis, the company focuses on college students who are always looking for cheap and affordable college supplies.

Trends

q The one major trend in retail bookstores is that the many bookstores are expanding their businesses into the internet...


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Some like Ecampus.com for instance, are entirely setup for the sole purpose to sell their product online. This growing trend have gotten big competitors in the market to enter the "eCommerce" market, largely due to the advantages in selling books online to customers around the world and not only around their local regions...


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