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Topic: Business
Number of pages / Number of words: 5 / 1180
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They also use television and Internet advertising to get continued publicity on different media avenues. Amazon.com does not have as much face value as eBay. Their name is not distinctive to the customers like eBay’s.

The company used the power of customer relationship management by collecting data of buyers and sellers registered with the company...


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This is a huge strength of the company because the data collectd can generate reports and statistics that can make the company better address its weaknesses and threats. eBay gives a whole new meaning to the word middle man business by providing tools to sellers which let the seller target their products to buyers in their market...


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General points of the essay

Advertising Versus Publicity In Pr Campigns Children Interacting with Television Advertising Introduction Ebay Research Radio And Television Advertising The Internet vs. The Television: Which is the Primary Source of Media Entertainment? Advertising Vs Publicity Internet Advertising Television And The Internet Advertising and Television Controversial Television Advertising Stay Tuned The Exploitation Of Children In Television Advertising Television Vs The Internet The Effect of Brand-Name Placement on Television Advertising Effectiveness The dangers of controversial television advertising With careful textual analysis of any one media text (for example television advertising, fashion on film, music videos etcetera?) explore the relationship between fashion and mass media

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