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Topic: Psychology
Number of pages / Number of words: 5 / 1258
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David Ludwig, the director of the obesity program at Children's Hospital Boston. Over the past two decades, America's leading fast food chains have made marketing alliances with television studios, toy manufacturers and sports leagues. Children are being used to attract adult customers, more profits are made on a family visit rather than a single adult visit...


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Children are being used to attract adult customers, more profits are made on a family visit rather than a single adult visit. Burger King has joint promotions with the popular "Rugrats" television show and movie. Wendy's has teamed up with PlaySkool toys and Sports illustrated for Kids. McDonald's is in cooperation with numerous toy companies, such as Hasbro, Lego, Mattel and Ty Inc...


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General points of the essay

Fast Food Chains in America Fast Food to Blame on Obesity in America obesity caused by fast food marketing Pricing Strategies In Fast Food Chains Fast Food vs. Home-made Food fast food and obesity Obesity and fast food Fast Food America America Lives in fast food Fast Food Reality Check: The Detrimental Conquering Of The American Children Life in the Drive-thru Lane: A Look at the Impact of Fast Food on America David Lean and the Lime Grove Studios Hospital Information System From Children Hospital In La The Influence Of Advertising And Marketing To Children’S Food Choices And Diet Food Chains and Webs

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