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Topic: Business
Number of pages / Number of words: 23 / 6287
Essay's paper body

However, very little is yet known about how this virtual environment affects customer

behavior, i.e. customer attitude and intention throughout the course of the purchasing process.

Moreover, it is important to stress that in this specific scenario, all interaction between the customer

and the digital company is developed via the website...


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So, its characteristics are linked to the subjective

and objective elements that will influence the purchase, which makes careful planning of the website

of paramount importance, as this will either lead to the success or failure of a virtual enterprise

(Nielsen, 2001).

Hence, the scope of this article is to build a B2C e-commerce website evaluation model that makes it

possible to pinpoint the website characteristics that contribute to improving the virtual customer's

attitude and purchasing intention...


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General points of the essay

“Internal and External Environment and Environment Scanning” A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. Customer Behavior How Subliminal Messaging Affects Consumer Behavior How general environment affects organizations Organizational Behavior In A Multicultural Environment: Retailing Characteristics Of Fast Food Stores And Their Impact On Customer Sales And Satisfaction retailing b2b retailing The affects of customer Loyalty Managin Retailing E-RETAILING Interview For Retailing It And Retailing e retailing

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