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| Topic: |
Technology
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| Number of pages / Number of words: |
2 / 438 |
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However, the price for Contrarotator was two to three times higher than conventional products. This made customers chose other brand rather than Dyson.
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Similar with the vacuum cleaner, Dyson’s Contrarotator aim at the high performance, premium-priced and top market segment. As mentioned before, the main reason of success in vacuum cleaner market was that it satisfied the trend of replacement demand.
Even though possessions of good distribution but the market share of Contrarotator in 2003 was less than one per cent of the British market...
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Dyson
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