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Essay's paper info
Topic: Business
Number of pages / Number of words: 12 / 3164
Essay's paper body

The Customer Environment

? Who are the firm's current and potential customers?

? Dominant users are owners of toys, audio products, cameras, remote controls, and flashlights, which together account for 83.7 percent of the total U.S. market

? Virtually all potential consumers can be reached as electronic devices and batteries are now being marketed over the Internet

? Customer service can help to determine consumer decision making by retail employees explaining the true value of Prismatics over competing batteries

? What do customers do with the firm's products?

? Some consumers will most likely desire volume discounts if they plan on using large amounts of the batteries

? Prismatics, at the same time, can appeal to consumers' practicality, trendiness, and their historic trust in the Duracell name

? Where do customers purchase the firm's products?

? It will be sold directly to electronic manufactures and to consumers via specialty and general retail stores

? Batteries will also be sent separately to general retailers, online vendors, electronic specialty stores, camera stores, and wherever compatible portable electronic devices are sold

? When do customers purchase the firm's products?

? Purchase of batteries often complements an initial purchase of a toy or electronic device that says "Batteries not included"

? Consumers are often reminded to purchase batteries by the cashier at the store or by seeing another customer in the store buying batteries and be reminded of their own portable power needs

? Seasonal spikes in alkaline battery consumption occur around Christmas, summer, and the hurricane season...


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The Customer Environment

? Who are the firm's current and potential customers?

? Dominant users are owners of toys, audio products, cameras, remote controls, and flashlights, which together account for 83.7 percent of the total U.S. market

? Virtually all potential consumers can be reached as electronic devices and batteries are now being marketed over the Internet

? Customer service can help to determine consumer decision making by retail employees explaining the true value of Prismatics over competing batteries

? What do customers do with the firm's products?

? Some consumers will most likely desire volume discounts if they plan on using large amounts of the batteries

? Prismatics, at the same time, can appeal to consumers' practicality, trendiness, and their historic trust in the Duracell name

? Where do customers purchase the firm's products?

? It will be sold directly to electronic manufactures and to consumers via specialty and general retail stores

? Batteries will also be sent separately to general retailers, online vendors, electronic specialty stores, camera stores, and wherever compatible portable electronic devices are sold

? When do customers purchase the firm's products?

? Purchase of batteries often complements an initial purchase of a toy or electronic device that says "Batteries not included"

? Consumers are often reminded to purchase batteries by the cashier at the store or by seeing another customer in the store buying batteries and be reminded of their own portable power needs

? Seasonal spikes in alkaline battery consumption occur around Christmas, summer, and the hurricane season...


Essay fragment

General points of the essay

A Negative Current Account Ie A Cad, Is Bad For A Country But Investment There By Mnc Should'T Be Avoided A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment. Choosing Candidate Markets And Products When A Firm Goes International Customer Acquisition And Keeping Customers In Today’S Volatile Market Customer Relationship Management with respect to Recurring Deposit Account of SBI and ICICI Customer Requirements Translated Into Products/Services Duracell Marketing Plan Is the U.S. Current Account Sustainable MARKET POTENTIAL OF POWER TRANSMISSION & DISTRIBUTION PRODUCTS The effect of the current external environment on the Marketing Management of a company or an organization within the hospitality or tourism or leisure industry describe a potential classmate that you believe you could learn from either within or outside a formal classroom environment Current Account US Current Account Analysis Explain How Technological Advances Have Helped Organisations Create Products/Services Best Suited To Customers Needs And How They Were Able To Communicate Effectively With Their Target Audience. Telecomm Products Marketing Plan

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