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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 597 |
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If this research is not performed correctly and handled with care it will fail. Take Coca-Cola and “New Coke†for example. That was a total disaster. Ducati will have to focus on marketing and the use of technology to decide if competing with Harley Davidson is beneficial to the company’s growth...
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At this point, a decision needs to be made whether or not this is a suitable plan for Ducati’s future growth. If yes, then a branding strategy needs to be formed for a successful launch into the new market segment. If no, then back to the drawing board to re-focus and possibly continue to expand within the sporting segment where Ducati has seen such great success...
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General points of the essay
Coca-Cola
Advertising of coca-cola
Coca Cola And Its Evolution
Coca Cola And Pepsi
Coca Cola Company
Coca Cola Hbc
Coca Cola
Cola Wars Continue: Coke And Pepsi In The Twenty- First Century
Cola Wars Continue: Coke and Pepsi in 2006
Cola Wars Continued – Coke vs. Pepsi in 2006
coke a cola
coke-cola
Killer Coke: the campaign against Coca-Cola
Markething research of Coca Cola
New Coke; Coca-Cola’S Big Mistake
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