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Topic: Business
Number of pages / Number of words: 10 / 2640
Essay's paper body

His company supplies its own products, ways of brewing coffee, decoration design and services style to cafe owners who, in return, pay the firm a small royalty to use Trung Nguyen name first, and then part of their revenues.

In spite of reaping huge success in local coffee market, Vu does not want to stand still...


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His new dream, being a major player in the world coffee market, has appeared.

After having established a chain of cafes embedded with the national cultural identity in Vietnam's all localities by 2001, Trung Nguyen started applying the franchising model in foreign countries, such as Japan, Singapore, Thailand and Cambodia...


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