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DoubleClick's DART technology is valuable to advertising clients because they can use it to specifically target consumers. It performed targeting, reporting and inventory management, allowing sites to manage all or some of their ad serving and reporting functions through DoubleClick's servers. Advertising clients benefited from this by building life long relationships with their customers through the personalization of advertising messages...
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DoubleClick's DART technology is valuable to advertising clients because they can use it to specifically target consumers. It performed targeting, reporting and inventory management, allowing sites to manage all or some of their ad serving and reporting functions through DoubleClick's servers. Advertising clients benefited from this by building life long relationships with their customers through the personalization of advertising messages...
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Dart Plc Financial Report 2004
How Valuable Time Is Squandered
Point ? Click ? Money:
QuickeInsurance: The race to Click and Close (A)
Advertising Methods And The Ways In Which They Meet The Needs And Desires Of Their Consumers
My Most Valuable Possession
Waste Of A Click
Don't Click on this
Dyeing Poison Dart Frog
“Advertising targeted specifically to children should be banned”.
Double Click Inc
How Are Current Advertising Techniques Used To Manipulate Consumers?
The Effects of Divorce on Children; specifically focusing on age and gender
Tobacco Advertising Makes Young People Their Chief Target
Click Fraud
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