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Topic: Business
Number of pages / Number of words: 2 / 355
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What is Diversification?

Ansoff (1965): Diversification represents the entry of the firm into new markets with new products.

Kamien & Schwartz (1975): Diversification is the extent to which firms classified in one industry produce goods classified in another.

Ramanujam & Varadarajan (1989): Diversification is defined as the entry of a firm or business unit into new lines of activity, either by processes of internal business development or acquisition...


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What is Diversification?

Ansoff (1965): Diversification represents the entry of the firm into new markets with new products.

Kamien & Schwartz (1975): Diversification is the extent to which firms classified in one industry produce goods classified in another.

Ramanujam & Varadarajan (1989): Diversification is defined as the entry of a firm or business unit into new lines of activity, either by processes of internal business development or acquisition...


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