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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 758 |
Essay's paper body
"The Amway name is already fairly well established in the minds of the American consumer."
The Quixtar name simply never caught on, company executives say.
"The research said Quixtar had a recognition (rate) of 3 percent; Amway had a recognition of 76 percent, as I remember," says DeVos, referring to a study Alticor that commissioned in 2006...
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"The Amway name is already fairly well established in the minds of the American consumer."
The Quixtar name simply never caught on, company executives say.
"The research said Quixtar had a recognition (rate) of 3 percent; Amway had a recognition of 76 percent, as I remember," says DeVos, referring to a study Alticor that commissioned in 2006...
Essay fragment
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