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Topic: Miscellaneous
Number of pages / Number of words: 16 / 4240
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According to the request of the clients and the desired effect, advertising agency used the budgets efficiently. Unfortunatlly, if given a choice, the advertising agencies preferred to invest in the kinds of activity that they did in house, like TV and radio ads, which brought more profit to them than using the budget to create and operate direct marketing activities thru specialized companies...


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This meant that the direct marketing market growth was somehow controlled by the advertising agencies. In spite of this, the growth was estimated at 40-50% per year – the rate being subjected to a high degree of uncertainty because of the “invisibility” character of direct marketing activities...


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General points of the essay

Advertising: agency & client relationships Budgets In Manufacturing Companies Manage finance and budgets Marketing Research PLanning for Decision Making - an example agency brief a the agency's proposal Master budgets Searching for the Right Advertising Agency The Relocation Of Marketing Communications Budgets Understanding Budgets: Costs Analysis DeResolto Effect Of Advertising On Peopl The Effect Of Advertising On P Advertising's effect on eating disorders The Effect Of Advertising On Tobacco And Alcohol Consumption The Effect of Brand-Name Placement on Television Advertising Effectiveness What effect does advertising have on us, what techniques do advertisers use, how does it affect our everyday life and our buying habits?

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