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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1652 |
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By late 1997, it became the industry leader in keeping costs low and wringed efficiency out of direct sales and build-to-order business model. As Dell's financial statement shown in 1998, it had made net revenue of $12,327,000, a big jump from $2,873,000 in 1994. In the same year, its global market share rose to 7...
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In the same year, its global market share rose to 7.9%, US share to 11.8%, and unit shipment were 1.6 million units. In laptop PC, Dell moved to 3rd place in US ands 5th place worldwide. It also climbed into 2nd place in servers and Windows NT-based workstations.
Q1. Why has Dell managed to achieve its current status in the PC production area?
Dell Computer achieved its status due to its competitive advantage as an integrated PC manufacturer by selling its PCs directly to customer according to their specifications and requirements...
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