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Topic: Business
Number of pages / Number of words: 1 / 270
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“Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.” (The Chartered Institute of Marketing (CIM))

The definition of CIM has got three key elements. Besides identifying customer needs, it also looks at satisfying them (entails short-term repercussions) and anticipating them in the future (for long-term retention of customer base)...


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“Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.” (The Chartered Institute of Marketing (CIM))

The definition of CIM has got three key elements. Besides identifying customer needs, it also looks at satisfying them (entails short-term repercussions) and anticipating them in the future (for long-term retention of customer base)...


Essay fragment

General points of the essay

Analyzing User Requirements by the Unified Process and Total Quality Management As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept. Customer & Supplier Requirements Customer Requirements Translated Into Products/Services Customer relationships marketing Definitions of Marketing International Marketing Planning Process MARKETING AND CUSTOMER RELATIONSHIP CONCEPT WORKSHEET Marketing Definitions Marketing and Customer Relationships Worksheet Marketing process marketing as a social and managerial process.. Strategic Planning & The Marketing Process The Marketing And Planning Process Theory The Marketing Process

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