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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1022 |
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Seitel "public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication" (2004). It is clear through this definition that the most important aspect of public relations is public opinion. An institution must take into account what the public wants, and how to achieve by best means possible...
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An institution must take into account what the public wants, and how to achieve by best means possible. Communication with their public in relation to their expectation of that institution is just as important as the institution communicating their goals in relation to their goods and services offered to the public...
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General points of the essay
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Modern politics and public life are about the management of visibility and the mobilisation of public opinion. Discuss.
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what is public relations
Compare and Contrast the "White Public Opinion" and African American Public Opinion. Which has more of a mass media effect?
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