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Topic: Business
Number of pages / Number of words: 4 / 880
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Maytag has utilized a marketing plan of a repairman ad campaigns for 35 years which has propelled them into a position as reliable brand for major appliances & McCarthy, Jr., 1/2) When the federal government was considering regulations for washers to use less water and energy Maytag R&D department went to work...


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Maytag did not just develop a washer that would satisfy the requirements of the federal government but also developed a washer that met the needs of the consumer. They developed a washer that used less energy and water but also was easy for the consumer to get the clothes out of the washer and cleaned the clothes better with less wear and tear on the clothes and on the washer...


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