Buy custom Customer Satisfation
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
18 / 4985 |
Essay's paper body
According to Garbrand, customer satisfaction equals perception of performance divided by expectation of performance.
Why should we strive to satisfy customers?
Perhaps this is a rhetorical question but nevertheless we should be clear about the answer. It is not because we want them to go away happy, it is because we want them to come back and spend more money! Customers have more choice than ever before about suppliers and they are becoming increasingly aware of their power...
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It is not because we want them to go away happy, it is because we want them to come back and spend more money! Customers have more choice than ever before about suppliers and they are becoming increasingly aware of their power. Poor levels of service in consumer and industrial markets are not tolerated for long except where a monopoly exists and thankfully there are not many of those left...
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General points of the essay
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