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Topic: Business
Number of pages / Number of words: 6 / 1438
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National’s garlic sauce.

4. Product improvements. Current products made better. Virtually every product has been improved, often many times. Major part of NPD effort.

5. Repositioning: Products that are retargeted for a new use or application. Same product new applications. For example Aspirin is now being promoted for its benefits to heart or cancer...


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Special emphasis on the following for successful NPMgmt.

1. Mistakes are natural, even by capable NPD people.

2. Innovation is unnatural, so it has to be pushed –

A. People resist change (desire to hold onto something worthwhile – social status or job.)

B. Change is expensive – many people avoid it...


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General points of the essay

Customer Satisfaction Survey 2. Strategic Quality Management and Customer Satisfaction Paper A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. A Study On The Impact Of Employee Empowerment To Customer Satisfaction CUSTOMER SATISFACTION SURVEY: Customer Satisfaction Questionnaire Customer satisfaction level of GrameenPhone Ltd. customer satisfaction Discuss the role of product positioning in consumer buying decision process and whether consumer involvement impacts on the role of product positioning in the decision process Examining The Impact Of Product Attributes On Perception Towards Brand Product PRODUCT LIFE CYCLE AND INTERNATIONAL PRODUCT LIFE CYCLE ECONOMIC AND MARKETING PERSPECTIVES Product Mix and New Product Development Strategies Volvo - A Model for Customer Satisfaction how to increse customer satisfaction Beef Customer Satisfaction

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